Whether you're quickly approaching the launch of a new site or debugging an urgent problem, you'll probably be prompted to submit more details so that we can assist you. Normally, we don't ask for particularly technical information like your IP address, but occasionally we will. Fortunately, you don't have to be an expert in technology to get it. What, though, is an IP address and why might we require one?

What is an IP address?

Let's first define what it is. Internet Protocol is referred to as IP. The address usually consists of four numbers with up to three digits each, separated by a full stop, such as "123.45.678.9".

Every device that communicates over the Internet is given an IP address. It is an identifier that enables communication between your device and other devices connected to the Internet. One will be issued to, for instance, your laptop and the web server that runs your website. The web server address is used to find the webpage when you access it on your laptop. The address of your laptop is also used to serve the website to you again.

Why would you need my IP address?

We could ask for your IP address for a variety of reasons. The following are a few of the most typical scenarios:


An exciting event is the launch of a new website because everyone in the organisation goes online to check it out. Yet, this concentrated traffic from a single network could lead to unfavourable outcomes.

The majority of businesses employ so-called "fixed" or "static" IP addresses. This indicates that everyone connected over that network has a fixed IP address. The problem with having so much online traffic originate from a single IP address is that the web server might view this as suspiciously high traffic volume. The server or website firewall may block the address, rendering the site no longer accessible to users of that network.

Such a large amount of traffic coming from a single source indicates a webserver attack. The webserver has no means of knowing if the increased traffic is an attack or simply a lot of passionate visitors accessing the site from one network unless the IP address is whitelisted on the server.

We'll make sure your IP addresses are whitelisted on the server hosting the website before launch. This implies that we always treat your traffic as legitimate.

Getting you unblocked

Sometimes it might be difficult to remember all of your passwords, but entering the wrong information while logging into Wordpress can have unintended repercussions.

Wordpress security plug-in are used to monitor and enhance website security so that our websites are safe. If you try to log in too many times without success, one of these characteristics may prevent you from accessing the website.

This occurs as a result of the website's interpretation that a login-guessing attempt is being made in order to access the WordPress CMS. The website will temporarily ban the IP address to prevent this from happening because it is always better to be safe than sorry.

As you'll need to contact us to lift the block, we'll ask you for your IP address so that we can make sure we're lifting the block on the appropriate one.

Filtering analytics

Monitoring the performance of your website with Google Analytics is a terrific idea. Nevertheless, if the information you are viewing also includes traffic from within your company, how useful is it really?

If traffic is coming from a specific IP address, Google Analytics lets you exclude it. Keeping traffic out of your company's network ensures that your Analytics data is now "External Only". Always keep in mind that only new traffic can be blocked from Analytics. This kind of retroactive traffic exclusion is not conceivable.

We will request your IP addresses in order to set up the exclusion of internal traffic if we assist you in managing your Google Analytics account.

Where do I find my IP Address?

Using our own What's My IP address? tool on our website makes it simple to see this. Simply copy the URL off the screen and email it to us if we ask for your IP address.