Potential buyers can tell whether or not your company is knowledgeable about its field by visiting your brand's website. Web design is crucial as a tool for marketing because of this. It emphasises the necessity to put time and money into a well-built homepage to avoid giving the impression that you've chosen a stock theme or an overly straightforward layout.

What to take into account when creating a website

Here are a few things you should take into account when developing your website, based on advice from the professionals who spoke to us:


People's perceptions of your business are shaped by their interactions with a certain brand. A professionally designed logo and website exude confidence since they appear authoritative. An indication of how using a company's product might be is whether they are willing to concentrate on producing a simple, intuitive design.

First impression

According to Lilian Crooks, a graphic designer and communications specialist at Harcum College, "good design helps to deliver your message, pulls weight to cut through the marketing chatter, and organizes information most efficiently for the particular target you're attempting to reach. Effective design and communications work together to clearly and, most crucially, memorable represent the value of your company.

SEO tactics

Andrei Kurtuy, co-founder and CCO of Novoresume, agreed that the on-page content you're using and the keywords you want to rank for in SEO are important elements to consider. Conduct keyword research before building a website, then arrange your content so that each page targets a single long-tail term.


This is a perfect illustration of the value of first impressions when it comes to a company's design and aesthetic, according to Annie Everill, a digital marketing expert at Imaginaire. The success of a business depends on developing a strong, identifiable, and unique brand identity that not only unites all of your accounts but also fosters a sense of community among your employees and audience. This brand identity can be seen in the graphics, packaging, layout, social media, and logos.


Your landing page should establish the tone for your brand and offer crucial details so that your audience can quickly comprehend the goods and services your company offers.

Make it incredibly simple to access and understand the most crucial information you want users or customers to take away from that page, advised Christina Coviello, head of user experience research at Noom Inc. Then decide which is the most crucial action you want users to perform on that page, and make it clear and accessible.

Visual appeal

Even if you have a fascinating tale to share, if you don't grab your audience's attention right away, they won't want to read your About Us page or investigate your social media posts. How would you go about doing this? Even complex ideas can be conveyed visually and remembered fast and effectively. 

The Internet has changed from its text-centric origins to one that is increasingly image- and video-centric due to this similar desire for rapid consumption. Your chosen images should support your brand and appeal to your target market. When in doubt, she advised, keep things straightforward and easy. 

Consider assisting regional artists and designers to produce distinctive, cutting-edge designs to avoid employing the same images as another brand.


You can find popular design techniques by keeping an eye on the websites of your rivals. Customers may believe that you lack an active online presence or are not interested in offering them more convenient possibilities if your website is outdated. If your competitors have maintained a strong online presence over time, they will have knowledge of what draws similar clients.

Readability and usability

Making a website simple to use and avoiding overwhelming users with alternatives is the main piece of advise professionals offer when it comes to website design.

The easier it is for visitors to chose and convert into consumers, the fewer alternatives you provide each page, Cohen added. I advise adhering to the principle of three throughout your website. One component might not have enough information or be sufficiently detailed to urge your reader to act. However, mentioning three components at once is sufficient to strike a balance and generate attention. Any more runs the danger of overwhelming your audience and driving them away.

Viewing via mobile device

Today, a lot of people use their mobile devices to browse the internet. You must make sure that visitors can easily move through your website and get the information they're seeking for given the limited real estate perspective. Your website should work properly on mobile devices just like it does on a web browser.