Your website is likely to be the first point of contact for online customers. This means that your web design must make a good initial impression.
Web users are spoiled for choice and will not hesitate to visit a competing website if they do not connect with your brand. As a result, it is critical that your site design does not make any rookie mistakes.
CTAs are words or phrases that prompt website users to take a specific action on the site. A common CTA is a button that directs the user to a specific page, area, or goal.
Your CTAs must attract the eye in order to drive clicks and conversions. They should be obvious to the user and complement the design of your page. CTAs can direct visitors to crucial information such as product listings, your work portfolio, or contact information.
If there aren't any obvious CTAs on your website, users will start to wonder what the point of visiting it is. This will reflect poorly on your company and will most likely drive away potential customers.
Responsive web design is no longer a choice in modern web design; it is required. According to Google Analytics, mobile devices will account for more than 68 percent of all website visits in 2020. Your website must be responsive to screen sizes ranging from small mobile devices to tablets to giant desktop desktops.
You will undoubtedly lose a large number of potential conversions if your web design is not mobile-friendly. As more people utilise mobile devices to explore new businesses, it is critical that your company invests time and effort in developing a solid, high-quality mobile web design.
Customers will base their first impression of your company on your brand. This includes your logo, typography, colour palettes, product packaging, language, and other design elements. A brand provides visitors a visual story and should address many of their initial queries about your company. What is the purpose of your brand? What type of product or service do you offer? Which demographics do you serve?
Each page of your website should express the same brand identity. This is done so that people who have never seen your brand before can quickly grasp the objective of your company. If your website branding is inconsistently applied, customers may receive mixed messages, leading to confusion.
A multitude of web design flaws can result in readability concerns. Everyone should be able to readily process the text on your website, and if this is not the case, you should immediately update your web design.
Your font is one of the most prevalent causes of readability troubles. Fonts should be at least 16px for body text and larger for additional elements such as headers. You should also consider the type of fonts you are employing. A handwritten-style script font is much more difficult to read at smaller font sizes than a simple sans-serif font, and it may turn off potential buyers.
A poorly chosen colour scheme is another typical readability difficulty. If the text on your website is difficult to read against the backdrop colour, you must use distinct colours; else, you will have a major accessibility problem.
Your website should be as quick to load as feasible. A website's ideal loading speed is roughly 1-2 seconds; anything longer and online viewers are more likely to abandon your site before even accessing your homepage. Slow loading speeds might also have a detrimental impact on the search engine rankings of your website.
There are a few easy ways to avoid making this error. To begin, ensure that all photos and graphics you utilise are optimised for online and have a file size of 500kb or less. Second, ensure that your web developers keep all website code files as small as possible. You should also attempt to merge comparable file types into a single file.
One of the most common mistakes you can make with your website is failing to keep your brand's content up to date. This makes your website appear incredibly unprofessional to new visitors, since it gives the idea that you do not care about your website, or, worse, that it is no longer being updated.
To avoid this, make sure to update your content on a frequent basis. Check that your website's graphics, banners, and other graphic design do not allude to past dates or events. Remove any products that you no longer sell. Maintaining a blog on your website is an excellent strategy to attract new visitors.
Finally, before going live, your site should pass a variety of performance tests. These are some examples: Your website is accessible via all modern web browsers, including Chrome, Firefox, Safari, Edge, and others. If your website fails on a specific browser, you are going to lose a significant number of potential conversions. All photos and graphics are compressed to the appropriate standards.