Twitter announced the addition of a WhatsApp share button for its users in India via a tweet from its country-specific account.
The function of the feature, which was made public as a test, is the same as that of the share button. To put it another way, users will be given the choice of copying the link to a tweet, sharing it on other social media sites, sending it as a direct message, or bookmarking it after clicking the button.
Despite the fact that it looks to be one-click sharing to WhatsApp groups and contacts, it is merely a visual adjustment.
By clicking the new button and choosing WhatsApp from the "Share Tweet via..." menu, you may actually share to WhatsApp.
WhatsApp has more than 2 billion users worldwide, with more than 581 million of those users being in India. Additionally, demand is increasing; by 2025, forecasts indicate that there will be over 795 million users.
Twitter aims to make it easier for tweets to propagate outside of its own platform by combining sharing functions with the free messaging service owned by Meta.
“We are replacing the share icon on Tweets with the WhatsApp icon for the majority of people who use Twitter on Android in the country, so sharing their favourite or noteworthy Tweets is easy even beyond Twitter, making the experience more open, accessible, and holistic for them,” Twitter said in a statement to TechCrunch.
Promoting cross-platform sharing gives Twitter a way to monitor engagement from users who aren't signed into the app.
Twitter typically only conducts testing on a small number of users, frequently those who have Twitter Blue subscriptions. Most Android users in India will be able to participate in this test.
Despite the fact that the "share to WhatsApp" option currently does not work as many users had hoped, Twitter has made it clear that it is still in the testing phase.
A final draught can differ drastically or perhaps be abandoned entirely. This would not be the first time that Twitter has to back down from UI modifications.
A "Top Tweets" feature that let users select between feeds of chronological and top tweets was offered in March of this year, however it was later removed. This option, which consumers criticised, was only available for four days until the social media network reinstated the default stream.