You've just launched a brand-new website with all the bells and whistles: a gorgeous web design, an improved user experience, and excellent content. That's great, but maintaining a strong internet presence requires more than that. Actually, this is just the beginning.

Businesses frequently spend money on a snazzy new website design only to abandon it.

Maintaining your website is essential if you want to preserve your brand's reputation and make sure that clients continue to use you. You're doing yourself a disservice if you leave it out of your marketing strategy.


For optimisation considerations, updating your website is perhaps most important. This includes issues like broken links and page load time, two aspects that can make or break the user experience.

Any given web page should load within 1-2 seconds on average. Anything longer than 4 will probably cause your visitor to give up and visit a rival website. Additionally, this harms your site's SEO, which will be covered in greater detail later.

Broken links fall under the same category. It doesn't look good for your brand if a visitor clicks a link to your website only to get a 404 page.

Image size

Frequently, slow website loading times are caused by large photos or graphics. Before submitting any photographs to your website, make sure they are compressed and no larger than 500kb.

Broken links

Nothing is worse, as was already noted, than having a potential customer click on a link to your website only to be met with a huge 404 Error. Make sure there are no internal links still pointing to a page before deleting it from your website. A smart approach is to check to see if any external websites are linking to it as well.

Mobile responsiveness

Approximately 70% of your visitors may be using a mobile device to access your website, did you know?

Because websites are developed for desktops, it can be very simple to completely ignore the mobile experience (what is an AMP, you ask). To make sure consumers have the same high-quality experience on mobile as they would on a desktop or laptop, it's crucial to take into account how your website shows on a mobile. This is because a significant portion of website traffic now comes from mobile phones.

Although it's vital to bear in mind, particularly if you are adding pages or uploading new information internally, a professional web design agency would have taken this into account during the design process.

JavaScript and CSS files

There are many tools at your disposal to assist you in reducing the size of CSS, HTML, and JavaScript files to ensure that pages load more quickly. Similarly, eliminating unneeded code will also speed up pages; however, if you are unfamiliar with this subject, we advise seeking assistance from a web professional.

Maintain Security

When you think about website upkeep, security definitely isn't the first thing that comes to mind, but it's the most crucial. When software patches and security updates are issued, you must be sure to keep up with them in order to avoid leaving your data open to hackers if your website is powered by a content management system (CMS), like WordPress, which many are.

Along with conducting regular backups, you should make sure to keep the number of plug-in on your site to a minimal and deactivate those that aren't in use.

Maintain Relevance in a Competitive Environment

There are rival companies for every business. Your rivals will be considering novel approaches to draw in and keep your audience if you aren't.

Reviewing the user experience frequently is a smart idea because it's important for visitor retention. Are there any simpler ways to present your data so that your point is made more quickly? How long does it take users to locate the information they need?

The user experience is always being improved by web designers and marketers. This could be achieved through innovative CTA Calls to action display techniques, software integrations, or alternative methods of content display (including animation and video).

Maintain the Credibility of Your Brand

The final say in how your audience perceives you will be your website.

Even though it might seem apparent, doing little things like making sure your company information is current helps demonstrate to visitors that you are a reliable organisation. A potential consumer wouldn't be misled into thinking that your company has stopped operating if, for instance, the copyright year on your website's design is 2019 instead of 2018.

Always be sure to update your contact and company information as well as any other content that should be updated immediately, such your Terms & Conditions and Privacy Policy.

Our dedicated teams offering a top-notch web solution with competitive budget and in the shortest time possible. Do you require assistance with the design of your website? Please don't hesitate to contact us so that we can see what we can do for you and your company.