Websites must adjust to contemporary web design standards in order to retain a decent online presence. Any business owner must ensure that their own websites remain current and do not appear out-of-date to possible new clients. The characteristics of a well-designed, accessible website ten years ago are radically different from those of a website in 2022.
We are happy to assist if you are unsure about whether your website needs to be updated. Here is a checklist to assist you in determining whether your company needs a new website.
Web visitors in 2022 are impatient; they won't wait for your fancy, bright visuals to load, especially since the majority of contemporary websites load their entire contents in a matter of seconds.
Test each and every one of your pages on a desktop and a mobile device; if you discover that they take more than a few seconds to fully load, you should consider acquiring a new website. This will not only sway consumers away from your website and towards rivals, but it will also hurt your website's standing in Google's rankings, which now take loading speed into account when determining where your website ranks on its search engine.
Although it may be obvious, your website must have a contemporary design. No matter how perfectly your user experience is designed or how quickly your websites load, customers will be turned off by dated typography, images, and loud, garish colour combinations.
Due to smartphones' increasing power and versatility over the last ten years, there has been a significant movement towards mobile web browsing. Business owners can no longer get away with having a website that functions effectively on desktop but not on mobile and tablet devices because mobile traffic now accounts for more than half of all online traffic worldwide.
All successful organisations must change with the times; over the years, we have observed some significant international brands changing their brand identities. As the years go by, it becomes increasingly necessary to assess whether your company's current branding still appeals to your target market and to recognise when changes should be made.
If your company's branding has recently changed, check to see if your website still follows your new brand's direction; if not, it's time for a new website! New customers can be perplexed about the message your company is trying to convey if they see that your website branding differs from your overall brand.
Most contemporary websites use some kind of "content management." The owner of the website can publish and edit content such as webpage text, graphics, and blog posts using a content management system without getting in touch with the web developer.
You might not be able to update your website as frequently as you'd want if you're using an old system, and you could have to spend a lot of time and money trying to get in touch with your web design company. Since Google's search algorithm favours websites with constantly updated content, if your content management process is taking too much time, it could be time to explore a redesign.
Markup Solution is able to assist with website development or overhaul. To find out how we can help your project get off the ground, contact us right away!