The layout, the content, and the menu system receive a lot of attention while websites are being designed. All significant components, however they don't pay as much attention to colour palettes. Due to the sites' awful coloration, which results, we are compelled to click away as highly visual beings.
If you're having trouble keeping visitors on your website, we've put up a brief guide to choosing the ideal colour scheme:
Don't make picking the colour for your website's background as challenging as choosing the colour for your bedroom's walls! Ensure simplicity. Although there are ten million different colours that humans can distinguish, does it mean you should start looking for the most elusive grayscale? NO! Instead, pay attention to the fundamental colour theory that 99% of people believe to be aesthetically appealing, and you'll see a change in bounce rate.
As we shall cover later, having a one-color website isn't necessarily negative, although it can be beneficial to have contrasting colours across your site. Why? This gives you the chance to make specific areas of your website stand out.
It would be best to introduce a colour contrast that immediately grabs the eyes attention and directs users to the areas of the page they're most likely looking for if the majority of people who visit your page instantly look for the menu (like people landing on ASOS) or perhaps a specific piece of content (which is easier to find on a highlighted contents list).
We've made it easy because we realise choosing colours and colour schemes shouldn't cause you concern. Here are 3 essential colour schemes that you may quickly incorporate into your website:
Utilizing two colours that are directly across from one another and, you guessed it, compliment one another is the foundation of complementary design.
Advice: Check the shades to make sure your two colours don't clash.
Don't like opposites? Analogous colour schemes are created by linking two colours on the colour wheel. While you can choose two colours here, it works best when you combine three, as shown below:
Recall how we mentioned discussing a one-color website? So, monochromatic is what we have here. Here, we employ a single colour in a variety of tones throughout the website.
Advice: Although there is little contrast here, if you want a simple website, this might be it.
You should keep in mind that your website should reflect your brand even though you could be tempted to go out and choose random colours to make a hip comparable colour scheme.
Your website needs to represent the contemporary, "edgy" grey style of your business. A yellow, green, and orange similar colour scheme might produce the ideal tranquil natural blend for your brand if you are a company that deals with nature.
Make sure you don't disregard the brand colours when choosing colour schemes because they are a terrific place to start!